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Photo by Fernando @cferdo on Unsplash

I was in a bad mental space a few months into the lockdown. Everything had shifted online, and I couldn’t just feel connected to people. Everything felt filtered and not transparent.

But recently, I’ve started feeling way happier. It’s not like I’ve gotten used to the whole thing. I made subtle changes, unknowingly, that have helped me feel the joy.


It was in my life even before I knew about the whole concept of it, but it hasn’t been long since I figured out the whole concept of social minimalism.

When it comes to minimalism, we often say things like…

Apple has a master plan.

Apple doesn’t communicate features, they mention benefits for the straightforward reason that this makes people feel something. You would possibly remember once they launched the primary iPod, I would not say it had been anything groundbreaking. If all they had done was to only say — Look we have got a replacement mp3 player. It’s got five gigabytes of storage.

The iPod kept on a white tabletop.
The iPod kept on a white tabletop.
Photo by Ruijia Wang on Unsplash

I don’t think anyone would have cared.

But the angle Apple took was — This product will offer you a thousand songs in your pocket.

Think about that line and once you believe it you’re probably not thinking any more dull boxes and storage capacities. …

Even Medium made one of these long back

Enterprise applications gather & organize a sea of data that runs the organization.

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Photo by Carlos Muza on Unsplash

These applications revolve around Dashboards. They are the gateway to all the data out there. When you dig deeper, you realize that what’s more important than “data” in dashboards is “information.”

This is what makes dashboards valuable. These are six mistakes people make while designing a dashboard for an enterprise.

Getting the Navigational models wrong.

Getting the navigational designs right is tricky.

Not many understand the approach behind it. They use a single menu to contain all the navigation, making the dashboard challenging to use.

Instead, Global navigation can be placed on…

According to one statistic, 80% of software products fail.

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Photo by Brett Jordan on Unsplash

Why do these software products fail? There would be numerous reasons — a bad team, not enough sales and marketing, maybe the technology is insufficient, or the execution lacks. But the number one reason why software products fail is a failure to understand customers’ wants and needs and their inability to solve the right problem for the customers.

A case in point is Google+. As we know, Google’s products are superior in technology.

But then why did Google Plus fail?

It was not because it was a late entrant.

It was not because it had inferior technology.

It was not because it did not have the sales and marketing prowess. But it was because they failed…

Why UX?

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Photo by Aziz Acharki on Unsplash

I have three perspectives to look at it.

We’re going to look at it as

  1. Why UX as a designer?
  2. Why UX as a business?
  3. And why UX as a dreamer?

Why UX as a designer?

As designers, the essential thing we learn is problem-solving, and UX is its core. Every time we meet a user, every time we speak to a business, we solve problems, we’re talking to them about what works for them?

What doesn’t work for them?

How do they feel?

And that’s something as designers; we have an innate ability to do.

That’s where the empathy of designers can…

Visual Experience Design.

Sounds very simple, right?

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Photo by John Jennings on Unsplash

But why it is essential because I have been observing a lot of other peoples’ interviews for the past two or three weeks. They’ve been asked a lot of questions about visual experience design. Now, I realize that people don’t know what graphic experience designers are and how important it is to create experience design for products.

So, I would like to give some examples here. So, when I talked to some of the candidates, I ask them how do you approach visual experience design?

So, they say that we have a brand…

A huge one indeed.

Venture capital investment, VC money, equity investment.

There are many different ways to say the same thing.

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Photo by Campaign Creators on Unsplash

Should you take it?

Is it a good idea to take VC money?

Let’s start with this point of view.

Why would you not like to take VC money?

Well, there’s a long list of reasons why.

First of all, if you are now being bootstrapping, and there’re no other external investors, you can do whatever the bleep you want to do.

You are in control.

When you take someone else, you are not in control anymore. Even though you give a tiny bit of the company away to the external investor…

If you are a designer and working with big design teams, if you are a developer, you must be hearing these things every day if you are a project manager or a product manager.

Where can I find the company logo? Why is there inconsistency in icon style? Why are there different styles that have been used for a card?

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Photo by UX Store on Unsplash

Why is it there?

Can we reuse some of the components?

Or how can I use this filter on mobile? And many more.

If you hear this, then you use DLS. That is a Design Language System.

What is Design Language System?

DLS is nothing…

Things are just not the same as they were a few months ago

If you’ve been asleep for the past few months or haven’t turned on the news and seen the headlines, you would know that.

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Photo by Kelly Sikkema on Unsplash

Now the reason that is, if you all know, there’s a particular sort of virus going around and has led to pretty much worldwide economies shutting down or closing their doors, allowing people to enter and do business with them.

That being said, this includes gyms in the center’s sports facilities any other place where you might be doing any exercise.

What can you do instead of going to the gym to go into a sports facility…

My mentor went through 5 careers, over a span of 48 years.

I have always been confused about what job security is. I mean, at a business, you’ll make four times your job in a year but with the risk of it getting irrelevant in the next year while your job might not.

I reached out to my mentor, who’s about the age of my grandfather. He’s been through a lot and has worked in innumerable industries over the years.

This is what I would summarise from the talk that we had.

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Photo by NeONBRAND on Unsplash

Nowadays, there is no such thing as a safe and secure job. There are so many rapid changes happening in…


Growth is constant. I write about UI/UX Design, Life and sometimes Money. Email:

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